The Content Fund supports partners in deeply engaging audiences by strengthening creative production capacity and providing grants for impactful content. Results are monitored through a robust Monitoring, Evaluation, and Learning (MEL) system. This research and evidence-based approach makes it possible for the Fund to focus on supporting content that can strengthen trust in independent media, contribute to critical thinking and increase resistance to manipulation and polarization.
Audience and engagement data are gathered via tools such as TV ratings, Google Analytics, YouTube Studio, and Facebook Insights, which track viewership and engagement. Additional metrics assess changes in partners’ deep engagement production capacity, content influence, and shifts in audiences’ trust and resilience.
Targeted audience research helps partners to identify which content, genres, and platforms resonate with specific demographics and regions.
Collectively, this data generates actionable insights that guide Content Fund’s strategic content commissioning and capacity building. It empowers partners to create deeply engaging content and reach audiences, advancing the Fund’s mission to strengthen audience resilience and foster social cohesion.
